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April 09, 2008

Weddings gone "brand" new...

While strolling the aisle at Michaels www.michaels.com today, I overheard a B2B (Bride-to-Be) talking about her upcoming wedding.  She was sorting through T-Shirts and was going to customize them with "Bride", "Groom", "Mother of the Bride", etc.

I know one thing for sure...customized weddings are here to stay.  One new trend in particular is customized logo's.  Monograms are being pushed to the side by custom wedding logos.  More brides and grooms are choosing to further customize their wedding with a brand that adds an element of personal style and flair.  From "Soon to Be" T-shirts and bags to custom websites and billboards, weddings are becoming a brand.

According to Wikepedia, www.wikepedia.com, Brands were originally developed as labels of ownership: name, term, design, symbol. However, today it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more.

Brides and grooms are taking ownership of their wedding by customizing and branding.  Getting a customized logo is simple.  You can design it yourself, consult a graphic artist or even purchase one from the Internet.  There are tons of DIY logo designs.  I know this to be true because I designed my own business logo on www.logomaker.com

Check out these custom logo's

Logo1 Logo2    Logo5 Logo6

Logo's are an inexpensive way to add elegance and class to any event.  Logo's make a big difference with such small details. 

Try your customized logo on your wedding invitations, labels (favor tins, bags, boxes and so on), seals (to accent stationary, cello bags or favor boxes), place cards, napkins, wedding cookies or even your wedding cake (edible logos)... a neat sweet treat!

Welcome to the "brand" new world of wedding branding!

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